SOCIAL MEDIA
It’s no longer a question “IF” your organization will appear on social media, but rather how well you’ll navigate your online presence. With the ever-growing population of users and new social platforms, brands must include a social element to their daily marketing, CRM and public relations programs. Social media entices people to connect with and share thoughts about the brands and organizations they love (or don’t love…). Social media also provides a strategic way for companies to reach new audiences, engage with fans, manage reputations, and promote transparency.