WHO WE ARE
The treadsocial team is creative, savvy, and professional. We know the impact of a comprehensive digital strategy as well as the importance of a first impression. We are early adopters of innovative technologies and leverage them to share captivating experiences, expand online footprints, and reach new audiences and markets.
ERIC SAGUN
With a mantra of delivering “consistent, concise, and creative content,” Eric has spent over 20 years actualizing the “4Cs” in a variety of marketing communications roles.
Eric dipped his toes into politics and quickly found himself neck-deep working on numerous campaigns at the local, statewide, and federal levels. Perhaps influenced by the pomp and circumstance of politics, he noticed the power of an experience, eventually leading to concepting/producing social, non-profit, and corporate events across the country, including work with Victoria’s Secret Fashion Show, The Memorial Tournament, CannonBall, and hundreds more. Along the way, Eric has maintained a marketing practice with extensive work on B2B, branding, and Public Relations initiatives.
Passion projects have included co-chairing Columbus Humane’s annual fundraising gala (Paws on the Catwalk), co-chairing the German Village Haus und Garten Tour, co-hosting Hair Ball to benefit the Wexner Center for the Arts, serving on Movember Ohio’s steering committee, and joining Team Rock Cancer Out, winner of the Leukemia & Lymphoma Society’s annual MWOY campaign. Eric also launched YouScoop, an online lifestyle guide for Central Ohio, and was TIME Magazine Person of the Year 2006 (shared). He lives with his Aussiedoodle named Boomerang and is a go-to source for restaurant recommendations in his hometown of Columbus and far beyond.
SPECIALTIES | Experiential Marketing, Public Relations, Writing, Marketing Strategy
GRETCHEN SCHNEIDER
With more than 20 years of experience in public relations, marketing and journalism, focusing on a career in interactive marketing was a natural evolution. Gretchen is obsessed with all facets of “new media” and is constantly looking for new ways to creatively and effectively tell a story.
Gretchen has worked with personalities, renowned cultural festivals, TEDx, municipalities, retail centers, and lifestyle brands to develop and implement digital campaigns that work as an extension of existing brand and PR strategies. She earned her B.A. in Public Relations from the School of Journalism at The Ohio State University, where she was selected for The Kiplinger Fellowship, a program now focused on helping journalists discover new ways to tell important stories in the digital age.
