Smart brands recognize the power of bringing product directly to the people where they can see, smell, and in this case, taste it. And when a brand can literally add some sizzle to the presentation, it’s almost impossible to resist. We love using the power of experiential marketing whenever possible. No other engagement channel can .. read more
We thought we knew it all. OK. Maybe not everything, but certainly a lot. Then we saw this very helpful post on Mashable highlighting 24 very useful Twitter keyboard shortcuts. Minds blown. Bookmark this page now.
GUILTY! We’ve been so busy helping clients like Festival del Sole, Gay For America and the PGA Memorial Tournament, that out poor little blog has been ignored. We will get back on track soon, sharing our expertise in social media, PR and experiential marketing. Promise.
I’m writing this in a post Hatch Burger euphoric state of mind, so forgive any rambling thoughts or typos: I’m in heaven. My trip to famed Umami Burger would not have even been a thought in my head, had it not been for their social media efforts, specifically on Twitter. It all started when I .. read more
Grabbing attention. Making a lasting impression. Having fun. These elements are certainly part of the road map to a successful marketing campaign – and critical to experiential marketing. When investing significant dollars in an experiential marketing campaign, the “wow factor” plays a very important role. After all, very few people will post pictures on their .. read more
Is it possible I’m not as cool as I thought I was? Quite likely. But Klout: Why do you have to throw it in my face and announce it to the world? As most people know the social influence rating machine that is Klout revamped its algorithm in an effort to make user scores more accurate. Although, .. read more
A hundred days after Google + gave brands the boot, they are welcoming businesses back with open arms. Today Google launched Google + Pages, allowing brands to establish their own pages to market their goods and services to its 40 million users. While Facebook boasts more than 700 million users, brands may be reaching a more .. read more
It’s difficult for us to keep up with the ever-evolving Facebook functionalities … and we’re the experts! It seems every time you blink, Facebook has changed the way the behemoth social site works. Earlier this year, Facebook announced a partnership with Skype and major changes in Chat, adding the ability to video chat (Has anyone .. read more
A public relations specialist is an image manager. My job is to generate positive publicity for my clients and do everything to enhance their reputation in our community and beyond. The client may be a company, an individual or a brand name and I still consider a press release to be the most valuable tool .. read more
In our increasingly hectic and multi-tasking lives, companies must strive for creative ways to connect with consumers. The coveted target demographic for a product or service might watch their favorite television shows on the web (or, increasingly, mobile device), download magazines onto their tablet, and consult their Circles for advice before making a purchase. The rules .. read more