Gretchen Schneider - treadsocial
Umami Burger: Social Media Marketing Done Well
I’m writing this in a post Hatch Burger euphoric state of mind, so forgive any rambling thoughts or typos: I’m in heaven. My trip to famed Umami Burger would not have even been a thought in my head, had it not been for their social media efforts, specifically on Twitter. It all started when I .. read more
Mar
I am that girl.
treadsocial is all over the place … in a great way. Here is Principal Gretchen Schneider on top of Camelback Mountain in Scottsdale, Arizona, making a video for I Am That Girl, because, well, she is that girl. “It’s so important for female entrepreneurs to take some time out for ourselves and indulge in something .. read more
Dec
Facebook makes serious changes
It’s difficult for us to keep up with the ever-evolving Facebook functionalities … and we’re the experts! It seems every time you blink, Facebook has changed the way the behemoth social site works. Earlier this year, Facebook announced a partnership with Skype and major changes in Chat, adding the ability to video chat (Has anyone .. read more
Sep
McDonald’s. I’m lovin’ it!
Talk about an integrated interactive marketing campaign! DDB Stockholm created this amazing Pick ‘N Play campaign for McDonald’s. Passersby could use their smart phones to play the giant McDonald’s billboard in a game of ping pong. Winners (those who lasted longer than 30 seconds) earned a food certificate. Yum. By Gretchen Schneider, Principal, Interactive Marketing
Aug
Brands insignificant on Twitter, but they don’t have to be
AdAge recently ran a story titled “Study: Most Brands Still Irrelevant on Twitter,” which covered the latest report from digital marketing agency 360i. For brands and marketers, some of 360i’s findings could be, well, scary. According to the report, an astounding 94 percent of tweets analyzed were personal updates – conversations between friends, information about what users .. read more
Jun
Comment