Looks like treadsocial Principal Eric Sagun is at it again – shelving the razor and participating in Movember, a fundraising campaign during the month of November where men across the country grow lip caps in support of prostate and testicular cancer research. Eric first joined the effort in 2009 and has raised more than $5,000 .. read more
We’ve written before about our blog being the cobbler’s kids’ shoes, often times falling to the wayside because we’re too busy working on our clients’ accounts and – at times – our own side projects like Principal Gretchen Schneider‘s blog CanadianTux.com, which focused on double denim done right. Gretchen launched the blog after being mocked .. read more
One of the goals we often hear from our partners is the ability to attract new customers. And just as important, can we catch their attention, and subsequent business, in a way that also promotes the brand’s essence? One of the greatest weapons in a marketer’s artillery is an experiential event. Consumers have a natural .. read more
Smart brands recognize the power of bringing product directly to the people where they can see, smell, and in this case, taste it. And when a brand can literally add some sizzle to the presentation, it’s almost impossible to resist. We love using the power of experiential marketing whenever possible. No other engagement channel can .. read more
We thought we knew it all. OK. Maybe not everything, but certainly a lot. Then we saw this very helpful post on Mashable highlighting 24 very useful Twitter keyboard shortcuts. Minds blown. Bookmark this page now.
GUILTY! We’ve been so busy helping clients like Festival del Sole, Gay For America and the PGA Memorial Tournament, that out poor little blog has been ignored. We will get back on track soon, sharing our expertise in social media, PR and experiential marketing. Promise.
Fresh on the heels of the extremely tragic Aurora Massacre, the genius PR team at Celeb Boutique, a UK-based online retailer, posted this tweet: @celebboutique: #Aurora is trending, clearly about our Kim K inspired #Aurora dress We all know how quickly things explode online and this one caught fire immediately, Twitter and Facebook users erupting with justified nasty comments to .. read more
I don’t have to write about this. It’s not an official Ride & Drive. It’s not a Klout Perk. I’m not a Brand Ambassador for General Motors. But GM is being kind enough to lend me a new Buick Regal for a week, and I cannot wait. I realize people think this is crazy. Why would a .. read more
I’m writing this in a post Hatch Burger euphoric state of mind, so forgive any rambling thoughts or typos: I’m in heaven. My trip to famed Umami Burger would not have even been a thought in my head, had it not been for their social media efforts, specifically on Twitter. It all started when I .. read more
Grabbing attention. Making a lasting impression. Having fun. These elements are certainly part of the road map to a successful marketing campaign – and critical to experiential marketing. When investing significant dollars in an experiential marketing campaign, the “wow factor” plays a very important role. After all, very few people will post pictures on their .. read more