Is it possible I’m not as cool as I thought I was? Quite likely. But Klout: Why do you have to throw it in my face and announce it to the world? As most people know the social influence rating machine that is Klout revamped its algorithm in an effort to make user scores more accurate. Although, Klout CEO Joe Fernandez claims most people will be positively affected by the changes, I have to disagree. I have yet to meet anyone who has benefitted from the change.
Today, my score dropped yet again. I’m now down from 66 to 54 and officially joining#OccupyKlout. I’ve done everything in my power to raise the score. I’ve been retweeting, posting engaging content, talking to my tweeps more than ever. So what gives, Klout? How do I get in your good graces again? Should I even care?
This morning John Scalzi, guest columnist @CNNMoneyTech canceled his Klout account, and in a blog suggested the service to be “evil.” Why? Scalzi points out that no one really knows what algorithm Klout uses, therefore we have no clue what data they are pulling to create these arguably arbitrary scores. Furthermore, who made them God?
Scalzi goes on to point out that Klout just causes “status anxiety — to saddle you with a popularity ranking, and then make you feel insecure about it and whether you’ll lose that ranking unless you engage in certain activities that aren’t necessarily in your interest, but are in Klout’s.”
I’m still not convinced about the relevance of Klout and how much impact my increasingly mediocre will have on my online cred. I am not ready to cancel my account, but I am getting close. I’m definitely questioning the benefits for my clients and holding off on adding them to Klout for the time being. Anyone else jumping ship?
By Gretchen Schneider, Principal, Interactive Marketing. Gretchen lives and breathes all things social media. Based in Los Angeles, she oversees the interactive division for treadsocial, working with brands and personalities to strategically market themselves in an integrated, engaging manner online. @gretawells