You’ve finally realized it’s time to get set up a Facebook Page for your brand. And why not? With Facebook’s nearly 700 million users and its updated Pages features, which make marketing a breeze (compared to the olden days…), you’re a fool not to. Having a Facebook presence also takes advantage of their SEO, which will help pop you to to the top of the list on most searches. In fact, Bing have deepened their relationship with Facebook to take “social search” to new heights.
So where do you begin? Here are a few tips from your friends at treadsocial.
- Establish a Corporate Social Media Policy, which will advise your associates on how to behave online. Example: Bashing the company online is a fireable offense. Click here for a more complete rundown from BusinessWeek.
- Establish Brand Standards that your associates must adhere to when posting anything on your social properties, or if they are discussing the company on their social sites, they must speak within the brand/communications standards.
- Set up the Twitter app on all Facebook Pages so that all Facebook Posts automatically get posted onto the respective Twitter page. (We recommend this for the less tech-savvy folks out there. Once you get used to using Facebook and Twitter, you should get set up with a Twitter client like Hootsuite, which will track your tweets, and offers invaluable analytic information.
- If you are a location-based brand, make sure you list your page as a “Place” so users can check into your branded Page.
- Sign onto Facebook as your Page and “Like” all the Pages of the brands you work with, or with whom you want to stay in contact. Once you do this, those Page’s posts will appear in the newsfeed and make it easy for you to keep up with what they are posting.
- Suggest your Page to your friends. Do this via Facebook and by uploading your e-mail lists into Facebook.
- Identify strategic partners and develop a network on Facebook and request that they send out a message on their Facebook Pages welcoming you to Facebook and suggesting that their fans “Like” your Page.
- Post frequently. At least once a day. We would suggest 2 posts a day. Say you’re a restaurant operator: Mix it with informative (daily lunch/dinner special), engaging (ask a question: We’re featuring Brancott Sauvignon Blanc this week! What’s your favorite white wine varietal?) Post images with people from your establishment. People like seeing people.Post Events and Images
- Post sales, specials, news
- Answer all questions fans and followers ask on Facebook and Twitter on a daily basis
- Link comments back to other pages (This feature has been disabled over the past few days. We’re hoping it returns!)
- Reshare and comment on other Page’s posts that make sense for you. If you are a coffee shop and your local newspaper posts something about the best lattes in the city, you can comment on their post as the coffee shop, which increases your visibility and further markets your brand. RESOURCES – Facebook changes almost on a daily basis. We suggest keeping up with things online since most info out there goes bad quicker than a bottle of red left uncorked overnight.
That should be a good start. Of course there is much more to be done with your Facebook Page, but this is enough to get your page off the ground.